What we do/ Products

Energy Management in the Free Market

Be Free

What it means?

In the Free Energy Market, the purchase and sale contracts are freely traded between consumers and generators. It is possible, therefore, to choose from whom one will buy the energy.

How it Works?

In this negotiation, price and duration of contracts are defined. With the support of CEOS Energy, the client has the security to make the best decisions to maximize their results.


Created in 1995 under the government of Fernando Henrique Cardoso, it aims to promote competition in the energy segment.

Know more

What we do

1. Development of strategies and analyzes of financial feasibility for migration from the Regulated Contracting Environment (ACR) to the Free Contracting Environment (ACL).

2. Elaboration and follow-up of the adhesion process with the Chamber of Commercialization of Electric Energy (CCEE).

3. Partnerships with the largest generators and energy marketers in the market for the acquisition of energy volumes.

4. Management of energy contract (TE) and transportation (TUSD) operations.

5. Consulting in market intelligence, including all analyzes related to energy consumption, strategies adopted, projections and possible changes in the energy scenario.

6. Analysis and clarification to the clients of all the information from the CCEE, as well as of the electricity market.

7. Monthly registration of contracts in CCEE’s computer system.

8. Issuance of technical reports for monthly presentation to clients, demonstrating the results of operations performed.

Know more


1. Reduction with electricity costs due to the free negotiation of your contract bilaterally with the generator.

2. Budget predictability, due to the contracts being readjusted by indexer agreed with the energy generator, thus being exempt from the tariffs and taxation of the Brazilian government.

3. Same price of energy at peak and off-peak times, and can optimize production.

4. Allocation of energy to companies of the same economic group.

5. The consumer can contract energy from renewable sources, thus helping the planet with the reduction of greenhouse gases.

6. Historical percentages of financial savings per customer of approximately 20% to 30%, according to the consumption profile.

More than R$ 70 million in savings

For our clientes


Who can migrate to the Free Market?

Only power supply contracts above 500 kW. That is, a monthly bill of approximately R $ 60 thousand. Therefore, residential consumers are out of this market.

Who works in the Free Market today?

There are two types of free consumers: the conventional and the special. In the first group, there are large consumers, with energy contracts above 3 thousand kilowatts (kW). This amounts to an invoice of R $ 300 thousand to R $ 500 thousand monthly. This profile includes automakers, steelmakers and other major industries. In the group of special consumers, the contract is 500 kW to 3 thousand kW. These are small and medium-sized companies, with invoices between R $ 60 thousand and R $ 300 thousand, such as malls, supermarkets, hotels. In this group, the contracted energy is necessarily from clean sources, such as biomass, solar, wind and Small Hydropower Plants (SHPs).

How can one migrate to the Free Market?

Migration is still a bit complex, but consumers can hire a consulting firm like CEOS to do all the steps necessary for migration, which usually takes about six months. One of the fundamental steps is the adequacy of the energy meter, an investment that is in the range of R $ 20 thousand.

What is the advantage of buying energy in the Free Market?

In the Captive Market, energy is priced by tariffs, with no negotiating margin. In Free Market, its price, quantity, delivery times, guarantees and adjustments can be freely negotiated between generator and consumer.

To whom you pay the bill?

The Distributor charges the TUSD tariff on demand and energy consumption. The energy seller (generator) issues a monthly energy bill, charging the amount of its generation, regardless of consumption, according to the agreement between the parties. They are independent payments.

Is there a risk of supply in the Free Environment?

The supply risks are the same for the Free Environment and for the Captive Environment, because the differences occur in the contractual scope, there being no physical difference between the two environments.